EveryMatrix × Atlas Reach

Full Time Result
in operator CRM.

Atlas Reach makes match content that operators can use wherever they talk to their players: in newsletters, push notifications, banners on their site and more. Each piece comes complete with the match, the odds, the texts and the brand's own graphics. This introduction uses a newsletter as the example.

Example: Three tools, one job each
OptimoveSends the newsletters to the right players.
Movable InkBuilds the match block when the newsletter is opened.
Atlas ReachSupplies what goes in the block: match, odds, texts and graphics.
The process, step by step
1Operator

Shares the basics

A newsletter contact, newsletter examples, countries and languages.

EveryMatrix to-doMake sure the examples reach Atlas Reach.
2Atlas Reach

Designs the block

Brand assets and the match block, approved by the operator.

EveryMatrix to-doMake sure the operator signs off.
3Atlas Reach

Switches on the feed

For the operator's brands.

4Newsletter contact

Builds the block

In Movable Ink and Optimove, with a guide from Atlas Reach.

EveryMatrix to-doDecide who builds the block in Movable Ink: EveryMatrix or the operator. Atlas Reach helps either way.
5Operator

Sends the first newsletter

After a test.

EveryMatrix to-doMake sure it goes out.
6Automatic

Runs by itself

From then on, the block always fills itself with the most popular match and the latest odds.

Each new block or channel follows the same steps.

Part 1 of 4

What Atlas Reach delivers: the feed

Atlas Reach provides an API. Movable Ink uses it to fetch everything needed to show a match in the newsletter, in the operator's own look.

The match

Chelsea v Manchester United · Premier League · Sat 31 Oct, 12:30

The odds

Home 4/5 · Draw 29/10 · Away 3/1

From EveryMatrix.

Texts

Headline, body text, button text and the legal line.

Brand graphics

Logo, odds buttons, buttons and the brand's own shapes.

Images, video and audio

Photos, short videos and sound, in the brand's style.

See an example of the feed
How it gets into the newsletter
OptimoveSends the newsletter The playerOpens the newsletter Movable InkBuilds the match block Atlas ReachSupplies the content 1 Sends thenewsletter 2 Opens thenewsletter 3 Asks forthe content 4 Sends thecontent back 5 Shows thefinished block OptimoveSends the newsletter The playerOpens the newsletter Movable InkBuilds the match block Atlas ReachSupplies the content 1 Sends the newsletter 2 Opens thenewsletter 5 Shows thefinished block 3 Asks forthe content 4 Sends thecontent back
It happens every time a player opens a newsletter, so the odds are always the latest.

Which matches are shown is set once, when the block is built (for example: Premier League, the most popular match in the next round). After that, nobody types in a match or odds.

Part 2 of 4

What Atlas Reach needs

Very little. Atlas Reach makes the brand assets and designs the match block; the operator approves them.

From the operator

  • Examples of today's newsletters, with their specsWidth, text lengths and image sizes, so the block fits.
  • The countries and languages to cover
  • Sign-off on the brand assets and the match blockAtlas Reach makes them and sends them for approval.

From the operator or EveryMatrix

  • The newsletter contactThe person who builds the block in Movable Ink and adds it to the newsletter in Optimove.
Part 3 of 4

What the result could look like

A Match of the Week block, as players see it in the newsletter: the match, the three full-time result odds and a button, in the brand's own look.

The same Match of the Week block in a Bet247 and a Stellar Bet newsletter on a phone
The Match of the Week block in a Bet247 newsletterThe Match of the Week block in a Stellar Bet newsletter
Part 4 of 4

Who does what

Each party's part, by step. The steps are the same as in the summary at the top.

Atlas Reach

  1. Step 2Makes the brand assets and designs the match block
  2. Step 3Switches on the feed for the operator's brands
  3. Steps 4–5Guides the newsletter contact and helps test the first newsletter

The operator

  1. Step 1Names the newsletter contact and shares newsletter examples, countries and languages
  2. Step 2Approves the brand assets and the match block
  3. Step 5Tests and sends the first newsletter

The newsletter contact

At the operator or EveryMatrix

  1. Step 4Builds the block in Movable Ink and adds it to the newsletter in Optimove
  2. Step 5Helps test the first newsletter
The first step

Atlas Reach needs one name: the person who will set up the match block in Movable Ink and Optimove.

Normally at the operator, using guides from Atlas Reach, or at EveryMatrix if it takes this on. With that contact in place, the rest follows the steps above.